Limited Inclusivity and Client Diversity Problem in Big Designer Brands
In the dazzling world of high-end fashion, where creativity and craftsmanship converge, a significant issue persists: the lack of inclusivity and diversity among clients of the designer brands. On the runway level, there may be improvement in the diversity and inclusivity the audience gets, but in the actual trenches of the retail boutiques, nothing has changed. As we marvel at the runway displays and coveted collections, it's essential to shed light on the barriers that limit access and contribute to the exclusion of a diverse clientele.
While the designer brands work to portray an inclusive image in their campaigns and runways, they fall into showcasing their true sentiments in their clientele. As you know, it is the brand who chooses their ideal clientele, they set up a their game where you need to spend a certain amount of pre-spend first before they decide whether you may receive a bag or not. However despite the pre-spend, at the end of the day it is the sales associate representing the brand who ultimately chooses whether or not you get what you desire. Since it is only a select few who get chosen to adorn the most iconic status symbols, this perpetuates a singular, unrealistic standard of beauty that fails to represent the diverseness of the of the real world. As a result, many potential customers feel alienated, unable to connect with the aspirational images presented.
Luxury fashion should be more about people who seek exquisite craftsmanship and quality, and less about an exclusive club accessible only to the "elite". The industry must reconsider its strategies to ensure that if you have the means to indulge in this luxury, they can indulge in their passion without feeling marginalized by a game that is designed to exclude most.
The Call for Change
It feels unrealistic to expect designer brands to change. They have significant influence over global fashion trends, and clients don't want to only see themselves reflected in the brands they want support, but to actually be served and felt included in the reality of shopping. My proposed solution is shopping with smaller resale boutiques. You can shop the bags you want, for a small premium, without playing games. I heard an influencer say, that for a regular Hermes Kelly in the Retourne style, you can expect to pay as high as 40k on this bag. Maybe this may be true for large reseller who put up the margins incredibly high, but in my opinion, this absurd pricing, and not the solution either, nor is it inclusive. Placing such a high margin is not my answer. When you shop with me, you can expect a really fair premium. I will help you build the handbag collection of your dreams at a fair a realistic price, no games.
Embracing Diversity: A Win-Win for All
Inclusivity is not just a buzzword, it's part of my guiding principle at Bags for Breakfast and my move that sets me apart from the rest for the long-term success of helping you acquire the bags you want!
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